"Nike"
-
The
Story
Behind
the
Swoosh One
of
the
most
iconic
logos
in
the
world,
the
Nike
swoosh
is
recognized
and
respected
by
people
all
around
the
globe.
But
did
you
ever
wonder
about
the
story
behind
the
swoosh,
and
how
it
became
such
an
integral
part
of
the
Nike
brand? In
1971,
a
graphic
design
student
named
Carolyn
Davidson
was
approached
by
Phil
Knight,
the
co-founder
of
Nike,
to
come
up
with
a
logo
for
his
new
shoe
company.
Knight
asked
her
to
create
something {『研习更多 生肖运势知识请关注 :星座知识网,wWw.xINgzUOzhIshI.cC］】
that
conveyed
speed
and
movement,
as
well
as
being
simple
and
memorable. Davidson
submitted
several
designs,
but
none
of
them
quite
hit
the
mark.
However,
Knight
saw
potential
in
her
work
and
decided
to
hire
her
as
a
freelance
graphic
designer
to
continue
developing
the
logo. After
many
more
sketches
and
revisions,
Davidson
finally
came
up
with
the
now-famous
swoosh
design.
It
was
a
simple,
elegant
and
dynamic
emblem
that
perfectly
captured
the
essence
of
Nike’s
brand:
speed,
agility
and
power. Knight
was
initially
hesitant
about
the
design,
feeling
that
it
was
too
abstract
and
lacked
the
boldness
he
was
looking
for.
However,
he
eventually
realized
its
potential
and
decided
to
go
with
it.
And
the
rest,
as
they
say,
is
history. Over
the
years,
the
Nike
swoosh
has
become
much
more
than
just
a
logo.
It
has
become
a
symbol
of
excellence,
determination
and
achievement
to
millions
of
athletes
and
sports
enthusiasts
all
around
the
world.
It
has
also
played
a
key
role
in
establishing
Nike
as
one
of
the
most
successful
and
innovative
sportswear
brands
on
the
planet. In
conclusion,
the
Nike
swoosh
is
more
than
just
a
famous
logo.
It’s
a
symbol
of
the
power
of
creativity,
persistence,
and
hard
work.
And
it
reminds
us
that
sometimes
the
simplest
ideas
can
have
the
most
significant
impact.